Sheldon, Alan.
Competitive strategy for health care organizations : techniques for strategic action / Alan Sheldon and Susan Windham. - Homewood, Ill. : Dow Jones-Irwin, c1984. - xiii, 176 pages : illustrations ; 24 cm.
Includes index.
Bibliography: p. 169-170.
0870945017
Medical care--Marketing.
Health services administration.
Business planning.
Competition.
362.1068 SHE
Competitive strategy for health care organizations : techniques for strategic action / Alan Sheldon and Susan Windham. - Homewood, Ill. : Dow Jones-Irwin, c1984. - xiii, 176 pages : illustrations ; 24 cm.
Includes index.
Bibliography: p. 169-170.
0870945017
Medical care--Marketing.
Health services administration.
Business planning.
Competition.
362.1068 SHE