Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry and Gordon S. Linoff. - 2nd ed. - Indianapolis, Ind. : Wiley Pub., c2004 [Reprinted 2011]. - xxv, 643 pages : illustrations ; 24 cm.
Includes index.
8126505176
Data mining.
Marketing--Data processing.
Business--Data processing.
006.312 BER
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry and Gordon S. Linoff. - 2nd ed. - Indianapolis, Ind. : Wiley Pub., c2004 [Reprinted 2011]. - xxv, 643 pages : illustrations ; 24 cm.
Includes index.
8126505176
Data mining.
Marketing--Data processing.
Business--Data processing.
006.312 BER