Bengali Keyboard
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2003. - xx, 668 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0072471425
Service industries--Marketing.
Customer services.
658.8 ZEI
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2003. - xx, 668 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0072471425
Service industries--Marketing.
Customer services.
658.8 ZEI