Dalrymple, Douglas J.
Basic marketing management / Douglas J. Dalrymple and Leonard J. Parsons. - 2nd ed. - New York : Wiley, c2000. - xiii, 341 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0471353922
Marketing--Management.
658.8 DAL
Basic marketing management / Douglas J. Dalrymple and Leonard J. Parsons. - 2nd ed. - New York : Wiley, c2000. - xiii, 341 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0471353922
Marketing--Management.
658.8 DAL