David, Fred R.
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David. - 15th ed. - Boston : Pearson, c2016. - xxxiv, 666 pages : illustrations ; 28 cm.
Includes bibliographical references and indexes.
9780133444797 9789332548930
Strategic planning.
Strategic planning--Case studies.
658.4012 DAV
Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David. - 15th ed. - Boston : Pearson, c2016. - xxxiv, 666 pages : illustrations ; 28 cm.
Includes bibliographical references and indexes.
9780133444797 9789332548930
Strategic planning.
Strategic planning--Case studies.
658.4012 DAV