Bengali Keyboard
Hunt, Shelby D.
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. - Cincinnati, OH : South-Western Pub. Co., c1991. - x, 499 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 449-478) and index.
0538812214
Marketing.
Marketing research.
Philosophy, Modern.
Positivism.
658.8 HUN
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt. - Cincinnati, OH : South-Western Pub. Co., c1991. - x, 499 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 449-478) and index.
0538812214
Marketing.
Marketing research.
Philosophy, Modern.
Positivism.
658.8 HUN