Quelch, John A.
Marketing management : text and cases / John A. Quelch, Robert J. Dolan and Thomas J. Kosnik. - Burr Ridge : Irwin, c1993. - xiii, 848 pages : illustrations ; 26 cm. - Irwin series in marketing. .
Includes bibliographical references and index.
0256109559
Marketing--Management.
658.8 QUE
Marketing management : text and cases / John A. Quelch, Robert J. Dolan and Thomas J. Kosnik. - Burr Ridge : Irwin, c1993. - xiii, 848 pages : illustrations ; 26 cm. - Irwin series in marketing. .
Includes bibliographical references and index.
0256109559
Marketing--Management.
658.8 QUE