Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 7th ed. - New Delhi : PHI, c2002. - various pages : illustrations ; 26 cm.
Includes bibliographical references and index.
8120320700
Consumer behavior.
Motivation research (Marketing).
658.8342 SCH
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 7th ed. - New Delhi : PHI, c2002. - various pages : illustrations ; 26 cm.
Includes bibliographical references and index.
8120320700
Consumer behavior.
Motivation research (Marketing).
658.8342 SCH