Bengali Keyboard
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 6th ed. - New Delhi: McGraw-Hill, c2004. - various pages : illustrations ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072536764 0070581940 0071214380
Advertising.
Sales promotion.
Communication in marketing.
659.1 BEL
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 6th ed. - New Delhi: McGraw-Hill, c2004. - various pages : illustrations ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072536764 0070581940 0071214380
Advertising.
Sales promotion.
Communication in marketing.
659.1 BEL