Bengali Keyboard
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson/Prentice Hall, c2008. - xxi, 692 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
9788131719770
Brand name products--Management.
658.827 KEL
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson/Prentice Hall, c2008. - xxi, 692 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
9788131719770
Brand name products--Management.
658.827 KEL