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Cateora, Philip R.
International marketing / Philip R. Cateora and John M. Hess. - 3rd ed. - Homewood, Ill. : R. D. Irwin, c1975. - xv, 761 pages : illuatrations ; 24 cm.
Includes bibliographical references and indexes.
0256016380
Export marketing.
International business enterprises.
658.84 CAT
International marketing / Philip R. Cateora and John M. Hess. - 3rd ed. - Homewood, Ill. : R. D. Irwin, c1975. - xv, 761 pages : illuatrations ; 24 cm.
Includes bibliographical references and indexes.
0256016380
Export marketing.
International business enterprises.
658.84 CAT