Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham and Prashant Salwan. - 13th ed. - New Delhi : McGraw-hill, c2007 [Reprinted 2011]. - xxxi, 888 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780070666993 0070666997
Export marketing.
International business enterprises.
658.84 CAT
International marketing / Philip R. Cateora, John L. Graham and Prashant Salwan. - 13th ed. - New Delhi : McGraw-hill, c2007 [Reprinted 2011]. - xxxi, 888 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780070666993 0070666997
Export marketing.
International business enterprises.
658.84 CAT