Dickson, Peter R.
Marketing management / Peter R. Dickson. - 2nd ed. - Fort Worth : Dryden Press, ©1997. - xxxiv, 813 pages : illustrations ; 26 cm. - Dryden Press series in marketing. .
Includes bibliographical references and index.
0030177421
Marketing--Management.
658.8 DIC
Marketing management / Peter R. Dickson. - 2nd ed. - Fort Worth : Dryden Press, ©1997. - xxxiv, 813 pages : illustrations ; 26 cm. - Dryden Press series in marketing. .
Includes bibliographical references and index.
0030177421
Marketing--Management.
658.8 DIC