Lamb, Charles W.
Principles of marketing / Charles W. Lamb, Joseph F. Hair and Carl D. McDaniel. - 2nd ed. - Cincinnati : College Division South-Western Publishing, c1994. - xxxii, 846 pages : illustrations ; 28 cm
Includes bibliographical references and index.
0538834684
Marketing.
658.8 LAM
Principles of marketing / Charles W. Lamb, Joseph F. Hair and Carl D. McDaniel. - 2nd ed. - Cincinnati : College Division South-Western Publishing, c1994. - xxxii, 846 pages : illustrations ; 28 cm
Includes bibliographical references and index.
0538834684
Marketing.
658.8 LAM