Kinnear, Thomas C.
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt and Kathleen A. Krentler. - 4th ed. - New York : Harper Collins, ©1995. - xlvii, 808 pages : illustrations ; 29 cm
Includes bibliographical references and index.
0673465551
Marketing.
658.8 KIN
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt and Kathleen A. Krentler. - 4th ed. - New York : Harper Collins, ©1995. - xlvii, 808 pages : illustrations ; 29 cm
Includes bibliographical references and index.
0673465551
Marketing.
658.8 KIN