Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 pages : illustrations ; 29 cm. - Irwin series in marketing. .
Includes bibliographical references (p. [587]-605) and indexes.
0256228779
97013807
Marketing.
658.8 CHU
Marketing : creating value for customers / Gilbert A. Churchill and J. Paul Peter. - 2nd ed. - Boston : Irwin/McGraw Hill, c1998. - xxiv, 630 pages : illustrations ; 29 cm. - Irwin series in marketing. .
Includes bibliographical references (p. [587]-605) and indexes.
0256228779
97013807
Marketing.
658.8 CHU