Schoell, William F.
Marketing : contemporary concepts and practices / William F. Schoell and Joseph P. Guiltinan. - 5th ed. - Boston : Allyn & Bacon, c1992. - xxvi, 781 pages : illustrations ; 26 cm.
Includes index.
0205131506
Marketing.
658.8 SCH
Marketing : contemporary concepts and practices / William F. Schoell and Joseph P. Guiltinan. - 5th ed. - Boston : Allyn & Bacon, c1992. - xxvi, 781 pages : illustrations ; 26 cm.
Includes index.
0205131506
Marketing.
658.8 SCH