McCarthy, E. Jerome.
Essentials of marketing / E. Jerome McCarthy and William D. Perreault. - 4th ed. - Homewood, Ill. : Irwin, c1988. - xvi, 512 pages : illuatrations ; 25 cm. - The Irwin series in marketing. .
Includes bibliographical references and index.
0256060096
Marketing.
658.8 MCC
Essentials of marketing / E. Jerome McCarthy and William D. Perreault. - 4th ed. - Homewood, Ill. : Irwin, c1988. - xvi, 512 pages : illuatrations ; 25 cm. - The Irwin series in marketing. .
Includes bibliographical references and index.
0256060096
Marketing.
658.8 MCC