Bengali Keyboard
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani. - 9th ed. - New Delhi: McGraw-Hill, c2013. - xliii, 1016 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
125902685X 9781259026850
Advertising.
Sales promotion.
Communication in marketing.
659.1 BEL
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani. - 9th ed. - New Delhi: McGraw-Hill, c2013. - xliii, 1016 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
125902685X 9781259026850
Advertising.
Sales promotion.
Communication in marketing.
659.1 BEL