Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy. - 12th ed. - Chicago : Irwin, c1996. - various pages : illustrations ; 27 cm.
Learning aid for use with.
Includes bibliographical references (p. 723-760) and indexes.
0256139911
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
658.8 PER
Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy. - 12th ed. - Chicago : Irwin, c1996. - various pages : illustrations ; 27 cm.
Learning aid for use with.
Includes bibliographical references (p. 723-760) and indexes.
0256139911
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
658.8 PER