Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch. - 7th ed. - Delhi : Richard D. Irwin, c1996. - xv, 816 pages : illustrations ; 24 cm.
Includes index.
8185386161
Marketing research.
658.83 BOY
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch. - 7th ed. - Delhi : Richard D. Irwin, c1996. - xv, 816 pages : illustrations ; 24 cm.
Includes index.
8185386161
Marketing research.
658.83 BOY