1993 AMA educators' proceedings : enhancing knowledge development in marketing /
edited by David W. Cravens and Peter R. Dickson.
- Chicago, Ill. : American Marketing Association, ©1993.
- xv, 534 pages ; 28 cm.
- AMA educators' proceedings, v. 4. .
Includes index.
0877572429
08881839
Marketing.
658.8 NIN
Includes index.
0877572429
08881839
Marketing.
658.8 NIN