Smith, Jeanette.
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : Wiley, ©1996. - xii, 277 pages ; 24 cm. - Entrepreneur magazine small business series. .
Includes index.
0471124397
Advertising media planning.
Advertising media planning --Case studies.
658.84 SMI
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : Wiley, ©1996. - xii, 277 pages ; 24 cm. - Entrepreneur magazine small business series. .
Includes index.
0471124397
Advertising media planning.
Advertising media planning --Case studies.
658.84 SMI