Bengali Keyboard
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L Mothersbaugh and Amit Mookerjee - 11th ed. - New Delhi : Tata McGraw-Hill Education, c2010 [Reprinted 2012]. - xxix, 866 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780070682160 007068216x
Consumer behavior.
Motivation research (Marketing).
658.8342 HAW
Consumer behavior : building marketing strategy / Del I. Hawkins, David L Mothersbaugh and Amit Mookerjee - 11th ed. - New Delhi : Tata McGraw-Hill Education, c2010 [Reprinted 2012]. - xxix, 866 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780070682160 007068216x
Consumer behavior.
Motivation research (Marketing).
658.8342 HAW