Lovelock, Christopher.
Services marketing : pepple, technology, strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. - 7th ed. - New Delhi : Pearson, c2011 [Reprinted 2015]. - xxi, 683 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9788131759394
Service industries--Marketing.
658.8 LOV
Services marketing : pepple, technology, strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. - 7th ed. - New Delhi : Pearson, c2011 [Reprinted 2015]. - xxi, 683 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9788131759394
Service industries--Marketing.
658.8 LOV