Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash. - 6th ed. - New Delhi : Pearson, c2011 [Reprinted 2012]. - xxviii, 948 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
9788131731819
Marketing research.
658.83 MAL
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash. - 6th ed. - New Delhi : Pearson, c2011 [Reprinted 2012]. - xxviii, 948 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
9788131731819
Marketing research.
658.83 MAL