Ahmed, Pervaiz K.
Internal marketing : tools and concepts for costumer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. - First South Asian edition. - Oxford : Butterworth-Heinemann, c2003. - x, 299 pages : illustrations ; 24 cm. - Books in the series. .
Includes bibliographical references and index.
0750648384
Marketing -- Management.
Organizational effectiveness.
658.802 AHM
Internal marketing : tools and concepts for costumer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. - First South Asian edition. - Oxford : Butterworth-Heinemann, c2003. - x, 299 pages : illustrations ; 24 cm. - Books in the series. .
Includes bibliographical references and index.
0750648384
Marketing -- Management.
Organizational effectiveness.
658.802 AHM