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Kotler, Philip.

Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell and Charles Lamb. - 3rd ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. - x, 386 pages : illustrations ; 24 cm.

Includes bibliographies.

0138513120

86025262


Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.
Marketing--Case studies.

658.8 KOT

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