Kotler, Philip.
Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell and Charles Lamb. - 3rd ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. - x, 386 pages : illustrations ; 24 cm.
Includes bibliographies.
0138513120
86025262
Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.
Marketing--Case studies.
658.8 KOT
Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell and Charles Lamb. - 3rd ed. - Englewood Cliffs, NJ : Prentice-Hall, c1987. - x, 386 pages : illustrations ; 24 cm.
Includes bibliographies.
0138513120
86025262
Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.
Marketing--Case studies.
658.8 KOT