Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly. - 9th ed. - New Delhi : McGraw-Hill Education, c2009 [2013]. - xvii, 782 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
9780073381138 0073381136 9781259097300 1259097307
Marketing--Management.
Marketing--Management--Case studies.
658.8 PET
Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly. - 9th ed. - New Delhi : McGraw-Hill Education, c2009 [2013]. - xvii, 782 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
9780073381138 0073381136 9781259097300 1259097307
Marketing--Management.
Marketing--Management--Case studies.
658.8 PET