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Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly. - 9th ed. - New Delhi : McGraw-Hill Education, c2009 [2013]. - xvii, 782 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

9780073381138 0073381136 9781259097300 1259097307


Marketing--Management.
Marketing--Management--Case studies.

658.8 PET

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University of Asia Pacific.