Kotler, Philip.
Principles of marketing / Philip Kotler and Gary Armstrong ; with Marc Oliver Opresnik. - 17th ed. - Harlow, England : Pearson, c2018. - 734 pages : illustrations ; 28 cm
Includes bibliographical references and index.
1292220171 9781292220178
Marketing.
658.8 KOT
Principles of marketing / Philip Kotler and Gary Armstrong ; with Marc Oliver Opresnik. - 17th ed. - Harlow, England : Pearson, c2018. - 734 pages : illustrations ; 28 cm
Includes bibliographical references and index.
1292220171 9781292220178
Marketing.
658.8 KOT