Kotler, Philip.
Marketing management / Philip Kotler. - 11th ed. - New Delhi : Pearson Education, c2003 [Reprinted 2004]. - xxix, 706 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
8178086549
Marketing--Management.
658.8 KOT
Marketing management / Philip Kotler. - 11th ed. - New Delhi : Pearson Education, c2003 [Reprinted 2004]. - xxix, 706 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
8178086549
Marketing--Management.
658.8 KOT