McDaniel, Carl D.
Contemporary marketing research / Carl D. McDaniel and Roger H. Gates. - 3rd ed. - Minneapolis/St. Paul : West Pub. Co, ©1996. - xxxii, 783 pages : illustrations ; 22 cm.
Includes index.
0314061223
Marketing research.
658.83 MCD
Contemporary marketing research / Carl D. McDaniel and Roger H. Gates. - 3rd ed. - Minneapolis/St. Paul : West Pub. Co, ©1996. - xxxii, 783 pages : illustrations ; 22 cm.
Includes index.
0314061223
Marketing research.
658.83 MCD