Clow, Kenneth E.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack. - 2nd ed. - New Delhi : Prentice-Hall of India, c2004. - xiii, 538 pages : illustrations ; 22 cm.
Includes index.
8120324501
Marketing research.
659.1 CLO
Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack. - 2nd ed. - New Delhi : Prentice-Hall of India, c2004. - xiii, 538 pages : illustrations ; 22 cm.
Includes index.
8120324501
Marketing research.
659.1 CLO