Arens, William F.
Contemporary advertising / William F. Arens and Courtland L. Bovée. - 5th ed. - Burr Ridge, Ill. : Irwin, ©1994. - various pages : illustrations ; 21 cm. - Irwin series in marketing. .
Includes index.
025613412x
Advertising.
659.1 ARE
Contemporary advertising / William F. Arens and Courtland L. Bovée. - 5th ed. - Burr Ridge, Ill. : Irwin, ©1994. - various pages : illustrations ; 21 cm. - Irwin series in marketing. .
Includes index.
025613412x
Advertising.
659.1 ARE