Cowell, Donald W.
The marketing of services / Donald W. Cowell. - Oxford : Heinegmann, c1984 [Reprinted 1988]. - xii, 340 pages : illustrations ; 24 cm
Includes bibliographical references and index.
0434902632
Service industries--Marketing.
Professions--Marketing.
658.8 COW
The marketing of services / Donald W. Cowell. - Oxford : Heinegmann, c1984 [Reprinted 1988]. - xii, 340 pages : illustrations ; 24 cm
Includes bibliographical references and index.
0434902632
Service industries--Marketing.
Professions--Marketing.
658.8 COW