Lovelock, Christopher.
Services Marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - New Delhi : Pearson education, c2001. - 717 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
8178083523
Marketing
658.8 LOV
Services Marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - New Delhi : Pearson education, c2001. - 717 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
8178083523
Marketing
658.8 LOV