Fill, Chris.
Marketing communications : contexts, contents and strategies / Chris Fill. - 2nd ed. - London : Prentice-Hall, ©1999. - xxxiii, 656 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0130102296
Communication in marketing.
659 FIL
Marketing communications : contexts, contents and strategies / Chris Fill. - 2nd ed. - London : Prentice-Hall, ©1999. - xxxiii, 656 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0130102296
Communication in marketing.
659 FIL