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Cases in strategic marketing / (Record no. 6136)

000 -LEADER
fixed length control field	00763pam a2200241 a 4500
001 - CONTROL NUMBER
control field	1351
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20201224161541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201224s1989 njua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	88025300
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	013119108X
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUAP
Language of cataloging	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802 SWA
Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Swayne, Linda E.
245 00 - TITLE STATEMENT
Title	Cases in strategic marketing /
Statement of responsibility, etc.	Linda E. Swayne and Peter M. Ginter.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Englewood Cliffs, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c1989.
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 728 pages :
Other physical details	illustrations ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Decision making
Form subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management
Form subdivision	Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ginter, Peter M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					UAP Central Library	UAP Central Library	General Stacks	2020-12-24	658.802 SWA	3010001351	2020-12-24	1	2020-12-24	Book

UAP Central Library

Cases in strategic marketing / (Record no. 6136)