000 -LEADER |
fixed length control field |
00811nam a22002537a 4500 |
001 - CONTROL NUMBER |
control field |
1819 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhUAP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201227150331.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
201227s1987 nyuab b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070347484 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BD-DhUAP |
Language of cataloging |
Eng |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 KIN |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kinnear, Thomas C. |
9 (RLIN) |
9292 |
245 10 - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
an applied approach / |
Statement of responsibility, etc. |
Thomas C. Kinnear and James R. Taylor. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c1987. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 717 pages : |
Other physical details |
illustrations ; |
Dimensions |
25 cm. |
490 ## - SERIES STATEMENT |
Series statement |
McGraw-Hill series in marketing. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
9071 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
9293 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Taylor, James R. |
9 (RLIN) |
9294 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |