| 000 -LEADER |
|---|
| fixed length control field |
00752nam a2200241 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9372 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210107130423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201227s2004 ii b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8175542661 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
BD-DhUAP |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 GRO |
| Edition number |
23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Groucutt, Jon. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
essential principles, new realities / |
| Statement of responsibility, etc. |
Jon Groucutt, Peter Leadley and Patrick Forsyth. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First Indian Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Delhi : |
| Name of publisher, distributor, etc. |
Kogan page, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 540 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
19085 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leadley, Peter. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Forsyth, Patrick. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
Bengali Keyboard