Normal view MARC view ISBD view

Marketing management : (Record no. 6806)

000 -LEADER
fixed length control field	00870nam a2200277 a 4500
001 - CONTROL NUMBER
control field	19681
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210107134432.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201224r20122005ii a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070603950
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070603952
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUAP
Language of cataloging	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 LAL
Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lal, Rajiv.
245 10 - TITLE STATEMENT
Title	Marketing management :
Remainder of title	text and cases /
Statement of responsibility, etc.	Rajiv Lal, John A. Quelch and V. Kasturi Rangan.
250 ## - EDITION STATEMENT
Edition statement	Special Indian edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill,
Date of publication, distribution, etc.	c2005 [Reprinted 2012].
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 812 pages :
Other physical details	illustrations ;
Dimensions	26 cm.
490 ## - SERIES STATEMENT
Series statement	Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Quelch, John A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Rangan, V. Kasturi.
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					UAP Central Library	DBA Seminar Library	General Stacks	2021-01-07	658.8 LAL	3010019681	2021-01-07	1	2021-01-07	Book

UAP Central Library

Marketing management : (Record no. 6806)