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Strategic brand management : (Record no. 6912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7643 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210110122811.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210110s1998 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131201158 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhUAP |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | various pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| DBA Seminar Library | DBA Seminar Library | General Stacks | 2021-01-10 | 658.827 KEL | 3010007643 | 2021-01-10 | 1 | 2021-01-10 | Book | |||||
| DBA Seminar Library | DBA Seminar Library | General Stacks | 2021-01-10 | 658.827 KEL | 3010007644 | 2021-01-10 | 2 | 2021-01-10 | Book | |||||
| DBA Seminar Library | DBA Seminar Library | Reserve Stacks | 2021-01-11 | 658.827 KEL | 3010007642 | 2021-01-11 | 3 | 2021-01-11 | Book | |||||
| DBA Seminar Library | DBA Seminar Library | Reserve Stacks | 2021-01-11 | 658.827 KEL | 3010007646 | 2021-01-11 | 4 | 2021-01-11 | Book | |||||
| DBA Seminar Library | DBA Seminar Library | Reserve Stacks | 2021-01-11 | 658.827 KEL | 3010007645 | 2021-01-26 | 5 | 2021-01-11 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-11 | 658.827 KEL | 3010007641 | 2021-01-30 | 6 | 2021-01-11 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-30 | 658.827 KEL | 3010007640 | 2021-01-30 | 7 | 2021-01-30 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-30 | 658.827 KEL | 3010007639 | 2021-01-30 | 8 | 2021-01-30 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-30 | 658.827 KEL | 3010007637 | 2021-01-30 | 9 | 2021-01-30 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-30 | 658.827 KEL | 3010007638 | 2021-01-30 | 10 | 2021-01-30 | Book |