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Marketing management / (Record no. 8530)

000 -LEADER
fixed length control field	00839nam a2200265 4500
001 - CONTROL NUMBER
control field	22436
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240829105501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240829b20222023ii \|a\|\|\| \|\|\|\| 001 0aeng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789356062665
040 ## - CATALOGING SOURCE
Original cataloging agency	BD-DhUAP
Language of cataloging	Eng
Transcribing agency	BD-DhUAP
Modifying agency	BD-DhUAP
Description conventions	BD-DhUAP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
Classification number	658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc.	Philip Kotler , Kevin Lane Keller;Alexander Chernev, Jagdish N.Sheth and G.Shainesh.
250 ## - EDITION STATEMENT
Edition statement	16th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	c2022 .
300 ## - PHYSICAL DESCRIPTION
Extent	xxxii,595 pages :
Other physical details	illustrations ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Chernev,Alexander.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Sheth,Jagdish N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Shainesh, G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
					UAP Central Library	UAP Central Library	General Stacks	2024-08-29	658.8 KOT	3010022436	2024-08-29	1	1870.00	2024-08-29	Book
					UAP Central Library	UAP Central Library	General Stacks	2024-08-29	658.8 KOT	3010022437	2024-08-29	2	1870.00	2024-08-29	Book

UAP Central Library

Marketing management / (Record no. 8530)