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Business research methods / William G. Zikmund.

By: Zikmund, William G.
Material type: TextTextPublisher: New Delhi : Cengage learning, c2003 [Reprinted 2011]Edition: 7th ed.Description: xix, 748 pages : ilustrations ; 24 cm.ISBN: 8131500292; 9788131500293.Subject(s): Industrial management -- ResearchDDC classification: 658.0072 ZIK
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Includes bibliographical references and indexes.

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