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Consumer behavior : concepts and applications / David L. Loudon and Albert J. della Bitta.
By: Loudon, David L.
Contributor(s): Bitta, Albert J. della.
Material type:
TextPublisher: New York : McGraw-Hill, c1993 [Reprinted 2005, 2013]Edition: 4th ed.Description: xxiii, 788 pages : illustrations ; 26 cm.ISBN: 0070387672; 9780070473812; 0070473811.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOU
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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DBA Seminar Library General Stacks | 658.8342 LOU (Browse shelf) | 2 | Available | 3010019686 | |
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DBA Seminar Library General Stacks | 658.8342 LOU (Browse shelf) | 3 | Available | 3010019685 | |
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DBA Seminar Library Reserve Stacks | 658.8342 LOU (Browse shelf) | 4 | Available | 3010006588 | |
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UAP Central Library General Stacks | 658.8342 LOU (Browse shelf) | 1 | Available | 3010009763 |
Includes bibliographical references and index.
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