Cases in marketing : orientation, analysis and problems / Thomas V. Greer.
By: Greer, Thomas V.
Material type: TextSeries: Macmillan series in college marketing.Publisher: New York : Macmillan, c1991Edition: 5th ed.Description: x, 421 pages : illustrations ; 24 cm.ISBN: 0023471352.Subject(s): Marketing -- Case studiesDDC classification: 658.8 GREItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8 GRE (Browse shelf) | 1 | Available | 3010001364 |
Includes bibliographical references.
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