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Marketing research : measurement & method / Donald S. Tull and Del I. Hawkins.
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Material type:
TextPublisher: New York : Macmillan Pub. Co., c2000Edition: 6th ed.Description: various pages : illustrations ; 24 cm.ISBN: 8120309618.Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83 TUL
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DBA Seminar Library General Stacks | 658.83 TUL (Browse shelf) | 2 | Available | 3010006126 | |
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DBA Seminar Library General Stacks | 658.83 TUL (Browse shelf) | 3 | Available | 3010006127 | |
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UAP Central Library General Stacks | 658.83 TUL (Browse shelf) | 1 | Available | 3010006128 |
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| 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 TUL Marketing research : | 658.83 TUL Marketing research : | 658.8342 CON Consumer behavior : | 658.8342 HAW Consumer behavior : | 658.8342 HAW Consumer behavior : |
Includes bibliographical references and indexes.
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