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Principles of marketing / Philip Kotler and Gary Armstrong.

By: Kotler, Philip.

Contributor(s): Armstrong, Gary.

Material type: Text

TextSeries: The Prentice Hall series in marketing.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1991Edition: 5th ed.Description: xxiii, 711 pages : illustrations ; 28 cm.ISBN: 0136912478.Subject(s): MarketingDDC classification: 658.8 KOT

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8 KOT (Browse shelf)	1	Available		3010000286

Includes bibliographical references and indexes.

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UAP Central Library

Principles of marketing / Philip Kotler and Gary Armstrong.

By: Kotler, Philip.

Contributor(s): Armstrong, Gary.