Advertising & sales promotion / S. H. H. Kazmi and Satish K. Batra.
By: Kazmi, S. H. H.
Contributor(s): Batra, Satish K.
Material type: TextPublisher: New Delhi : Excel books, c2004 [Reprinted 2006]Edition: 2nd ed.Description: viii, 633 pages : illustrations ; 24 cm.ISBN: 8174463941.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 KAZItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | DBA Seminar Library General Stacks | 659.1 KAZ (Browse shelf) | 1 | Available | 3010009384 |
Includes bibliographical references and indexes.
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