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Advertising & sales promotion / S. H. H. Kazmi and Satish K. Batra.

By: Kazmi, S. H. H.
Contributor(s): Batra, Satish K.
Material type: TextTextPublisher: New Delhi : Excel books, c2004 [Reprinted 2006]Edition: 2nd ed.Description: viii, 633 pages : illustrations ; 24 cm.ISBN: 8174463941.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 KAZ
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Item type Current location Call number Copy number Status Date due Barcode
Book Book DBA Seminar Library
General Stacks
659.1 KAZ (Browse shelf) 1 Available 3010009384

Includes bibliographical references and indexes.

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