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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.
By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type:
TextPublisher: New Delhi : Prentice Hall/ of India pvt. Ltd., c1997 [Reprinted 2002]Edition: 6th ed.Description: xv, 672 pages : illustrations ; 26 cm.ISBN: 8120312880.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 SCH
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DBA Seminar Library General Stacks | 658.8342 SCH (Browse shelf) | 1 | Available | 3010004569 | |
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DBA Seminar Library General Stacks | 658.8342 SCH (Browse shelf) | 4 | Available | 3010004567 | |
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UAP Central Library Reserve Stacks | 658.8342 SCH (Browse shelf) | 2 | Available | 3010004570 | |
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UAP Central Library Reserve Stacks | 658.8342 SCH (Browse shelf) | 3 | Available | 3010004571 |
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| 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.83 BOY Marketing research : | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.84 MCL Sneak preview of Turban/McLean/Wetherbe : |
Includes bibliographical references and indexes.
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